What is an SEO Audit?
An SEO audit is a comprehensive analysis of the various factors that affect a website’s organic ranking. Using specialized procedures and tools, it diagnoses problems and identifies improvement opportunities through various actions.
SEO for a website is an integrated set of technical, content, and strategic actions designed to ensure that a website appears in the top search results on search engines.
It relies on multiple factors that must work in harmony for your site to meet search engine requirements. If you present your information correctly, you will succeed on the internet.
An SEO audit is based on over 300 ranking criteria, which can be grouped into four main categories.
You need to ensure that all factors affecting SEO are properly implemented on your website.
Technical SEO Criteria
Technical SEO refers to the technical aspects of a website, including the server where it is hosted, that influence the ability of search engines like Google, Bing, and others to crawl and index the site.
Many factors need to be considered in technical SEO, including: page speed, mobile responsiveness, security, sitemap, `robots.txt` file, redirects, 404 errors, and many more.
In our experience, we have already identified solutions for each of these issues.
On-Page SEO Criteria
On-Page SEO refers to the aspects related to the content and structure of a webpage. It starts with keyword research as the foundation for the site’s SEO structure. Key elements of On-Page SEO include: titles, meta tags, internal links, images, videos, and other elements that provide value and information to both users and search engines.
There are many additional points in an On-Page SEO strategy. For example, the “entity” of the website and each page. This concept refers to the ability of search engines to understand the subject and purpose of your website and each of its individual pages.
Off-Page SEO Criteria
Off-Page SEO refers to aspects related to the popularity and authority of a webpage on the internet, including how your site ranks in search engines. This strategy is as crucial as any other SEO component and is essential for achieving high rankings.
Key elements of Off-Page SEO include: external links pointing to your site, mentions, reviews, social media presence, and other factors that indicate the website’s reputation and trustworthiness among users.
Local SEO Criteria
Local SEO refers to the aspects related to positioning a webpage for a specific geographic location, which is crucial in any SEO strategy given the vast number of websites on the internet. Leveraging the advantage of “local presence” can be highly beneficial.
Key elements of local SEO include: the name, address, phone number, hours of operation, reviews, and other factors that enhance visibility and facilitate contact with local users.
Do you invest in SEO?
If you’re already investing in SEO, an SEO audit is crucial to assess whether your strategies are delivering the expected results. It’s not enough to just apply SEO techniques; constant monitoring and adjustments are needed to maintain a strong presence in search engines. An SEO audit will provide a detailed snapshot of your site’s health, highlighting technical errors, areas for improvement, and opportunities for further growth.”
Are you still not doing SEO on your website?
If you’re not doing SEO on your website, an SEO audit is the essential first step to get started. It will give you a complete overview of how your site is performing, what’s going wrong, and how you can optimize your content to attract more organic traffic. Don’t let your competitors surpass you—an SEO audit is the key to entering the digital game and improving your online presence.
Online SEO Audit
We provide a detailed analysis of your website to identify what is working well and what needs improvement.
As SEO experts, we have the knowledge and tools required to comprehensively evaluate your site. Request a no-obligation quote for an audit.
We do SEO for several companies that have contracted services with other agencies. Obviously, we do not provide their names.
We review the SEO of your website
Using the best tools on the market and working directly on your site, we will identify any SEO issues that may be affecting your performance.
We will handle the review of the following aspects:
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
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Frequently Asked Questions and Answers
Why is an SEO audit important?
An SEO audit is crucial because it allows you to thoroughly analyze your website to identify what is working well and what needs improvement. Without this evaluation, you may miss valuable opportunities to be discovered online and optimize your visibility in search engines.
What are the best SEO audit tools?
There are many tools available on the market, with some of the most prominent being Semrush, Ahrefs, GTmetrix, Screaming Frog SEO Spider, Google Search Console, Bing Webmaster Tools, Google Analytics, and Moz Pro, among others.
Can I find out if Google has penalized me for not following its policies?
Yes, you can. Through Google Search Console, you can get information on whether your site has been penalized for not adhering to Google’s policies.
Does an SEO audit only show how you rank on Google?
No, an SEO audit does not only show your ranking on Google. It helps you assess how your site complies with the standards and algorithms of various search engines. While Google is the most widely used reference for SEO in the West, other search engines also have significant presence. Our audit provides a comprehensive evaluation, giving you a complete view of the areas you need to improve across all major search engines.
How long does an SEO audit take?
The time required for an SEO audit varies based on several factors, including the size of the website, the depth of the audit desired, and the number of issues that need to be identified and analyzed. There is no exact timeframe, as each audit is unique and tailored to the specific needs of the website.
Let’s SEO Audit Your Site!
It’s time to take your website to the top of search results on Google, Bing, and other search engines.
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